Katz writes about digital, cultural and operational transformation through the lens of behaviour science.
Change consultants can damage culture
Most companies know they have to adapt to survive in a rapidly changing world. So they hire expensive consultants who design new operating systems, suggest enterprise technologies, propose an endless round of change initiatives to increase productivity and efficiency. But do they change things for the better?
Excellent Employee Experience. Better ROI than Marketing. FACT.
Companies with excellent employee experience are almost twice as successful as those with low "engagement". So why do most companies only pay lip service to the fact their people are their most valuable asset? And why do they continue to invest so heavily into brand and marketing when customers are far more likely to trust employee ambassadors than slick and shiny marketing messages?